Frequently Asked Questions
1. What makes Good Leads® unique?
Good Leads stands apart from the companies that attempt to position themselves as our competitors. The goal of a lead generation and appointment-setting campaign is to close business, not force your sales people to churn through lists or to make the 80-100 calls per day required to connect with decision-makers. Good Leads solves this problem by asking you to supply the definition of a qualified lead—according to your own criteria. This criteria then becomes part of our contract with you as we proceed on your behalf. Any lead or appointment that you feel does not meet your criteria will be replaced or repaired. Learn about the Good Leads guarantee and warranty.
2. How do we know our lead generation program will meet the objectives we specify?
Good Leads assigns a dedicated operations supervisor to your account who:
- Conducts weekly meetings with you to report our activity
- Refines your value proposition and messaging
- Constantly partners with you to achieve the highest possible number of qualified leads
After a short pilot period, Good Leads will then guarantee the number of qualified leads you receive each month.
3. What is the profile of the typical Good Leads business development representative?
Our strength is our corps of professional business development representatives. Instead of employing interns who are working their way through college—as is typical of some of our competition—Good Leads has taken care to recruit experienced sales and marketing pros whose average age is 40. Most have college degrees; the rest have earned relevant industry-specific technical certifications. The result is that our sales professionals have the know-how to generate interest and demand in your products and services as they carry on meaningful, results-oriented interactions with your prospects.
4. What are the top three reasons for selecting Good Leads?
Good Leads provides:
- Risk-free, cost-effective demand-creation and business-development services, focusing on complex technology sales—that are easy to implement and manage
- Proven, scalable and reliable techniques, and leading-edge technology that generate sales leads, appointments, event registrations, market opportunities and brand awareness on a consistent basis over long or short periods
- A fixed-price model and industry-first lead-quality and quantity guarantee that take the guesswork out of sales forecasts and marketing plans
5. What kinds of lead generation services does Good Leads offer?
Good Leads provides the Contact Builder™ database and list-development service and the Prospect Builder® outsourced lead generation program.
6. Does Good Leads provide a total solution for outsourcing the sales function?
Yes. The Sales Builder® Program allows small, medium-sized and and enterprise organizations to completely outsource the entire sales cycle, including prospecting, qualifying, closing and reporting.
7. Can Good Leads help us with inbound sales and marketing queries?
Yes. The Response Builder™ Program can be customized such that Good Leads representatives will respond to live calls—resulting from ads or direct mail, for example—as well as to trade-show, fax, Web or other inquiries, within a time frame specified in a service-level agreement.
8. Can Good Leads help us with trade shows and other events?
Yes. The Good Leads Event Builder™ Program is designed to help companies plan, coordinate and maximize attendance at both "live" and online events.
9. Does Good Leads offer services to companies seeking to explore the introduction of new products and services—or the expansion into new markets?
Yes. Good Leads' Market Validation Program is an in-depth consulting engagement designed to thoroughly test, among other key elements, the value proposition, company positioning and potential market response to your new product, service or concept—before you invest the time and money necessary to develop and release it.
10. How else can Good Leads help us with our sales and marketing challenges?
Good Leads provides comprehensive Sales and Marketing Consulting services that can assist you to shorten your sales cycles, get more deals in the pipeline, gain more visibility into your forecasts and much, much more.
