Bob Good Good Leads (603) 894-5323 sales[at]goodleads[dot]com

Vertical Validation

Vertical Validation

Our evaluation of competitive market segments, vertical demographics, and key decision-making factors will give you the information small business leaders need to succeed in identifying and entering new vertical markets.

Our Vertical Validation (VV) service will help you:

  • Define market size of the target vertical
  • Understand key motivators and points of pain for prospects
  • Realize competitor weaknesses and threats
  • Characterize barriers to entry, adoption obstacles and ways to overcome them
  • Evaluate the risks of pursuing and not pursuing the vertical opportunity

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Learn More

To learn more about our Vertical Validation Program, please contact Bob Good at 978 837-9368 or